John Elkington is the founder of Volans, and a renowned thought-leader, strategic business advisor and author of 19 books. He has specialized in business sustainability and innovation since the 1970s and coined concepts like “The Green Consumer” and “The Triple Bottom Line”. John has been part of and/or has chaired more than 70 board, advisory boards. He launched Volans in 2008 with the distribution of copies of The Power of Unreasonable People to participants in that year’s World Economic Forum annual summit in Davos. John is an advisor to an A-to-Z of companies and investors – from Aviva to Zouk Capital.