Smarinita Shetty is the CEO and Co-founder of India Development Review. She has 23 years of experience leading functions across strategy, operations, sales and business development, within corporates and social enterprises. Her core expertise lies in building new markets and ecosystems; she has done this successfully with knowledge process outsourcing, low-income housing and adolescent girl empowerment. Prior to IDR, Smarinita worked at Dasra, Monitor Inclusive Markets (now FSG), JP Morgan and The Economic Times. She also co-founded Netscribes–India’s first knowledge process outsourcing firm. Smarinita’s opinion has been featured in The Economist, Times of India, Mint and The Economic Times.